{Tech Thursday} Staying Motivated in the Face of Setbacks

Artemis & Leto, Artemis and Leto, A&L Studio, iPhone, iPad, iOS app development, Tech Thursday, motivated in the face of setbacks

We’ve recently experienced a couple of significant setbacks with A&L Studio. It’s been a bit demoralizing, so how do we stay motivated in the face of setbacks?

If you follow us on Twitter, you probably know that our first attempt at making a publishable iPhone/iPad app, Fish Scene, was rejected by Apple. Twice. For a new app development studio like ours, these were two pretty significant setbacks. How have we been dealing with them?

At First, Freak Out

First of all, rejection sucks. Always. So for a little while after getting each rejection, we had a little emotional freak out. What’s wrong with our app? Do we appeal the rejection decision? Do we really suck at this app thing? Should we just throw in the towel? It’s a whirlwind of feeling stupid, inadequate, and useless.

But, like grief, you just have to let yourself really feel it. Wallow in it. Embrace it. Then, and really only then, can you start thinking more clearly. Only then can you start getting productive again.

Setbacks Happen

My Mom and I are both old enough to know that setbacks happen to everyone, and regularly. While not a huge comfort because rejection and setbacks still suck, reminding ourselves that they are normal was helpful. In fact, we expect many setbacks to happen, especially in a first few years, because we are very new to developing apps. We knew it would be a challenge from the start.

Setbacks as Learning Opportunities

We also try hard to see these setbacks as opportunities to learn. But, part of the problem was that Apple doesn’t give very specific reasons for why they reject an app. This makes it difficult to fix the problems. You don’t even know what they are exactly, so there’s a lot of guessing. And being new to all this, our guessing has clearly been off the mark.

So much so that we thought it more efficient and effective to start from scratch with a new app idea. This freed us up to do more research. Most importantly, for example, we combed the App Store for apps that might be similar to what we had in mind. This gave us a sense of which styles, features, and functionality were getting through the review process successfully.

Remember Why We Are Doing This

Finally, we have been trying to remember what motivated us to start A&L Studio in the first place. We went back and read the “About” section of the A&L Studio webpage. This reminded us that we do have some good reasons to continue, after all.

We also reminded ourselves who we are making apps for. Someday in the future, someone with Alzheimer’s/dementia might have a better day because they used one of our apps. Thinking about that is more powerful than the sucky feelings of rejection. As such, we feel compelled to improve our skills, to gain more knowledge and experience, and to try again.

If our second, or even third, app is rejected, we will just be that much closer to reaching our goals. Time to get back on the horse.   

     —You’re Never Too Anything to Learn Tech

For a similar article about how to stick with your goals, check out this {Tech Thursday} article!

If you have any questions about getting started learning to code, post them below in the Reply section!

Feature Image Credit: Mike Foster

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